THE TECH industry is full of buzz words. While companies may have struggled to get to grips with the cloud in recent years, the latest to hit the market is “big data”. But what exactly does it mean?

Rebecca Barnatt-Smith gives her marketing insights into ethical data harvesting for improved customer acquisition and retention. In the last decade, big data has transformed a number of global ...

If we’re honest, the report is nothing new. Bringing behavioural, transactional and research data together has long been debated. But it does make a number of very valid and pertinent observations – ...

Overview Big data collection is now a daily practice for businesses, helping them understand behavior and improve services ...